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Press Release.

Mondia Pay’s smart billing feature helps MENA Telcos maximise customer profitability

Dynamic Smart Billing feature can increase Telco billings by over 50%

Dubai, United Arab Emirates, 20 April 2020: Mondia Pay, Mondia’s digital payment entity, announced that its Dynamic Smart Billing feature helped regional telcos optimise customer revenue by up to 50% since its launch in November last year.

Mondia Pay helps telcos increase the billability percentage and successful billing rates on the same existing subscriber base using dynamic smart billing best practices. Among four telco operators Mondia Pay worked within MENA, its Dynamic Smart Billing feature delivered an average increase of 30% on projected billings. One operator in North Africa experienced an increase of over 50% on projected billings.

The Dynamic Smart Billing feature from Mondia Pay uses dynamic smart billing best practices including Dynamic Billing Fallback and segmentation based on recency, frequency and monetary value using AI predictive algorithms to optimise subscription payments.

Simon Rahmann, CEO of Mondia Pay, said, “We are extremely pleased with the results of our smart billing optimisation feature as we have not only been able to increase billability percentages for telcos, but we have also seen on average a drop of about 40% in the number of billing attempts. This is proving to be increasingly popular with operators as the overall drop in billing attempts eventually reduces the load on their billing infrastructure.”

Mondia Pay was recently selected by Deezer, the global music streaming service, to provide direct carrier billing services across Saudi Arabia, Egypt and the UAE. Mondia Pay will connect Deezer to operator subscribers, as well as facilitate the collection of payment through its payment platform.

Mondia is an industry leader in content and entertainment services for audience acquisition and engagement. The company helps its partners monetize their entire customer base across mobile, web and apps through innovative and engaging digital experiences.

For more information on Mondia Pay, visit https://mondia.com/mondia-pay/

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About Mondia (mondia.com)

Mondia is a leading technology company which specialises in the marketing and distribution of digital content. We understand where the markets are going, where tech fits and use that knowledge to solve business challenges and deliver the best user experiences. Mondia creates personalised digital experiences for people by providing them with the best and latest digital content anywhere, anytime; from health, entertainment, lifestyle, gaming, music to sports. We help enterprise customers grow their user engagement and maximise their monetisation potential through payment connectivity, customer acquisition and life cycle management services. With nine offices across Europe, the Middle East and Africa, Mondia reaches over 1.3bn end-users across 48 countries. The company works with more than 80 telco operators around the world, over 1,000 content providers and 200 merchants.

Media Contact
Nicolas le Roux | CMO Mondia
Tel: +971 50 557 5041 | nicolas.leroux@mondia.com