PurpleTeal & Mondia sign strategic partnership to provide an Artificial Intelligence-powered wellness app

Dubai, United Arab Emirates, 15 April 2021: PurpleTeal, an established mobile Health (mHealth) service provider based in California, USA, and Mondia, a private m-commerce company dedicated to connecting, digitalising and monetising mobile consumers, announced the signing of a strategic partnership to integrate and distribute the ‘Tweak & Eat’ app to Mondia’s consumer base across the multiple regions that Mondia operates in. Planned launch markets will include South Africa, Oman and Saudi Arabia in phase one. 

Tweak & Eat is a disruptive, Artificial Intelligence (AI)-powered wellness app focused on healthy eating and weight management. The app isdesigned to empower health-conscious users with ‘Just-in-time’ meal advice (called ‘Tweaks’) from regionally certified nutritionists who analyse the nutritional content of the meals and provide suggestions to make the meals healthier.

‘Tweakyfai®’, PurpleTeal’s proprietary AI platform, allows nutritionists to provide real-time meal advice and information to users by automating meal modification activities. This includes analysing and generating the nutritional profile of meals.  Real-time assistance during meals is available to help users who are trying to follow certain ‘diets’ to manage various lifestyle-related health conditions such as diabetes, hypertension, etc.

Dr Amadeo Rahmann, CEO of Mondia Group, said, “Digital-driven mobile health is a key component for the future of accessible, inclusive healthcare across the globe. Mondia Health is well-positioned to truly enhance the health and wellbeing of users in distinctive ways utilising digital technology. We look forward to expanding our digital health footprint together with Purple Teal.”

Tweak & Eat has over two million app downloads worldwide and is currentlyranked as the 3rd most trending app on the Google Play Store in the health and wellness category as of February 2021. The app is also one of the top-performing health and wellness channels on YouTube with a growing monthly subscriber and engagement base.

Narayanan Ram, CEO of PurpleTeal Inc said, “Tweak & Eat has gained great traction amongst health-conscious consumers across diverse markets. Mondia Health has an impressive footprint across 60 countries and this partnership gives us access to users in several of these countries. We are very excited about the possibilities that this partnership has to offer”.

The app is available for download on Android and iOS, and will be available on the HUAWEI AppGallery soon.


About PurpleTeal (purpleteal.com)

PurpleTeal Inc. is an established mobile Health (mHealth) service provider based in Fremont, California, USA. We operate an automated, personalized mHealth messaging platform for Telcos, and consumers. Our mhealth platform and apps engages subscribers to take better care of their health and wellness, by educating them and prompting them to take appropriate and timely health actions.

Our ‘My Health Assistant (MHA)’ app handhold people to better health by helping prevent ‘at risk’ conditions and help manage diagnosed conditions better (mha-app.com).

Our ‘Tweak & Eat’ app (tweakandeat.com) is the simplest, most effective weight loss and healthy eating app ever. Tweak & Eat for the first time ‘uberizes’ wellness by helping people get ‘just in time’ hand holding by certified nutritionists as one is eating.

We serve close to two Million subscribers in fifteen countries in a dozen languages, and are growing every day, with operations that span the globe.

Our technology platform is completely patented and we have several patents pending.

About Mondia (mondia.com)

Mondia is a leading mobile commerce company, dedicated to connecting, digitalising and monetising mobile consumers. Mondia provides access to over 1.5bn consumers through more than 84 mobile operators across 60 countries. As a global leader, Mondia has deep insight into where the markets are headed and has the expertise to leverage best-in-breed technologies to solve business challenges while enabling the ultimate end user experience.

In addition to creating personalised digital experiences through its content-agnostic platform, Mondia’s advertising agency is geared to drive and manage user acquisition throughout the full customer lifecycle journey. Continuously driven by innovation, Mondia Labs, Mondia’s innovation hub, is driving entry into new sectors like health and creating disruptive products such as Monsooq.

With offices in 19 locations across Europe, the Middle East and Africa, Mondia is committed to digitalise the globe through its distinctive technology, strategic partnerships and extensive network and global coverage.

Mondia services are also available in Ethiopia, Nigeria and Pakistan through mondia.cell.

For more information please visit: http://www.mondia.com/

Media contact

Michael Rubenstein
Tel:  + 27 82 903 7797
[email protected]


Nicolas le Roux
CMO Mondia
Tel: +971 50 557 5041
[email protected]


Suresh Narayanan
CMO, PurpleTeal
Tel: +1 650-520-6667
[email protected]

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