CREATING AN UPBEAT BANKING EXPERIENCE

We teamed up with a bank in Germany to improve loyalty amongst younger customers by offering free music content.

THE CHALLENGE

A trusted German bank wanted to increase brand loyalty and reach new customers, particularly young adults.

THE SOLUTION

We saw a unique opportunity within digital entertainment: to create a branded playlist app tailored to youth audiences, and offer a one-year free subscription for every new customer who opened a bank account.

THE RESULTS

We went live in less than 3 months, reaching a new young customer base before they could be snapped up by competitor banks. The music playlist app was both free and relevant in their lives, so the bank achieved incredible brand engagement amongst young adults.

CONTENT THAT SHIFTS MARKET BEHAVIOUR

We future-proofed an existing content platform in the UAE and added content new audiences couldn’t resist.

THE CHALLENGE

The myWorld platform launched in 2016 in the UAE with very little awareness amongst existing users or the broader market. It offered video-on-demand and games, but lacked standout features and unmissable digital entertainment content.

THE SOLUTION

Detailed analysis showed that myWorld needed a digital entertainment revamp with a touch of glamour. So, we enlisted UAE mega-stars Latifa and Angham to endorse exclusive content. Users could win tickets to concerts and meet the stars in person, all thanks to myWorld. The PR exposure was massive. We followed up by launching the biggest sports platform in the UAE market with major communication and activation events.

THE RESULTS

The user base increased by 300% and monthly revenue by 30%. Celebrity endorsements and PR activations boosted brand awareness. Great content ensured customer satisfaction and uptake. myWorld continues to be a major hit.

GAME-CHANGING TECHNOLOGY

Here’s how we helped a large European telco connect to younger customers through mobile gaming.

THE CHALLENGE

A major telco held back by a games shop with outdated frontends, old content and an unattractive subscription and pricing model. Traffic was down, despite the worldwide uptake of digital entertainment through mobile games. Time to update.

THE SOLUTION

The fix was clear: we rebuilt and modernised the store, adding 1000s of top games from over 300 developers. Extra features included free in-app purchases for subscribers, not found anywhere else. Unlimited digital entertainment access for an affordable monthly fee. Availability on any device. Then, we migrated existing users to the new platform and assisted with subscriber acquisition to ensure a seamless upgrade for new and existing users.

THE RESULTS

The new store went live in under 3 months (including product setup, integrating the telco, and migrating the existing customer base) with immediate positive effects. Higher levels of traffic and usage of the games portal increased revenue by more than 200% in the first year. Proof that playtime can be profitable with a partner that understands the seriousness of it all.

USING TECH TO BUILD RELATIONSHIPS

We helped Vodafone Egypt stay top-of-mind through a video-on-demand service for its customers.

 

THE CHALLENGE

Countdown to Ramadan 2017 and Vodafone Egypt needed to launch their upcoming video-on-demand OTT digital entertainment streaming service with an Arabic user-interface and zero-rating procedures for daily content from various sources.

THE SOLUTION

World-Class user experience with powerful video streaming capabilities that could adapt to alternating 3G connectivity in Egypt. Scalable to include a large catalogue of Ramadan’s blockbuster series plus other premium VOD content, all ad-free.

THE RESULTS

We created the very first video-on-demand platform in Egypt for Vodafone. The service went viral. 1.2 million customers signed up within the first 10 days. By the end of Ramadan, 4.5 million users were enjoying ad-free entertainment streamed superfast for a super-low subscription fee of 1 EGP/day! Users got the latest blockbuster movies and the most popular series direct to their devices, all thanks to their favourite telco, Vodafone.