CREATING AN UPBEAT BANKING EXPERIENCE

We teamed up with a bank in Germany to improve loyalty amongst younger customers by offering free music content.

THE CHALLENGE

A trusted German bank wanted to increase brand loyalty and reach new customers, particularly young adults.

THE SOLUTION

We saw a unique opportunity within digital entertainment: to create a branded playlist app tailored to youth audiences, and offer a one-year free subscription for every new customer who opened a bank account.

THE RESULTS

We went live in less than 3 months, reaching a new young customer base before they could be snapped up by competitor banks. The music playlist app was both free and relevant in their lives, so the bank achieved incredible brand engagement amongst young adults.