Hamburg, Germany – 27 October, 2025 – Mondia, a leading provider of digital transformation and mobile technology solutions, has announced a strategic partnership with Les Mills, a global leader in fitness content, to launch LES MILLS+ across Mondia’s Marketplace and telco portals. The collaboration is set to enhance digital wellness experiences across key telecom markets in Germany, Romania, Saudi Arabia, with the UK and Spain soon to follow.
This partnership brings together Mondia’s reach across telecom networks and Les Mills’ premium at-home fitness offering to deliver high-quality, on-demand workout content to millions of users in the European and Middle Eastern regions.
In less than six months, LES MILLS+ has successfully gone live with major operators in Germany, Romania, and KSA, with additional launches in other European regions planned by the end of the year. The collaboration underscores the power of strategic execution and global enablement.
“We are proud to work with committed partners like Les Mills,” said Paolo Rizzardini, Chief Commercial Officer at Mondia. “Their product excellence combined with our ability to scale across different markets allows us to deliver massive impact quickly, while reinforcing Mondia as the partner of choice for global brands.”
A Partnership Built on Trust and Delivery
This collaboration reflects Mondia’s growing reputation as the go-to enabler for global brands looking to enter or scale in multiple regions through a single integration. The partnership brings together Les Mills’ premium fitness content and Mondia’s robust digital infrastructure to unlock new opportunities across international markets. Les Mills benefits from streamlined access to telco partners and digital storefronts, while Mondia becomes a trusted partner by delivering greater visibility and expanded reach, enabling brands to connect with new audiences and maximize their impact across diverse markets.
“Strategic partnerships like this show what’s possible when product meets platform,” said Marina Nola, Chief Digital Distribution Officer at Les Mills. “Our mission to create a fitter planet will be greatly accelerated by this partnership with Mondia, which is built on delivering a quality user experience and scalability to get more people moving.”
Key Highlights of the Partnership
- Fast-track launches: four markets activated in under six months, with more to come
- Global scaling: one partnership, multiple telecom markets activated seamlessly
- Mutual value creation: through this collaboration, Les Mills and Mondia enhance each other’s visibility and reach, driving greater consumer engagement and success for both partners across digital platforms.
This collaboration further strengthens Mondia’s position as a trusted enabler of digital transformation, helping brands expand internationally with agility and impact.
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About Mondia
Mondia is a leading mobile commerce company dedicated to connecting, digitalizing, and monetising mobile consumers. Mondia provides access to over 700 million consumers through more than 60 mobile operators across 30 countries. With offices across Europe, the Middle East, and Africa, Mondia is committed to enabling digitalisation across the globe through its distinctive technology, strategic partnerships, extensive network, and global coverage. Mondia also offers unparalleled reach to the world’s most recognised brands and merchants, ensuring secure, simplified, and seamless global Direct Carrier Billing (DCB), Local Payment Methods, and digital payment solutions.
For more information, please visit https://mondia.com
About Les Mills
Les Mills is the global leader in group training and creator of over 30 programs available in leading fitness facilities around the world. Les Mills programs include the world’s first group exercise resistance training workout BODYPUMP™, BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), LES MILLS CEREMONY™ (functional circuit training), and its latest fitness innovation – LES MILLS YOGA™. The company is also renowned for its industry-leading range of LES MILLS EQUIPMENT.
The company was founded by Les Mills – a four-time Olympian and head coach of New Zealand’s track and field team – who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 130,000 certified instructors in 22,000 clubs across 100 countries, as well as via the LES MILLS+ streaming platform and Extended Reality (XR).
Media Contacts
Mondia Marketing
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