Introduction
Babbel is one of the world’s leading subscription-based language-learning platforms, providing users with interactive lessons in multiple languages tailored to their needs.
Their innovative approach combines language expertise with cutting-edge technology to offer an accessible and engaging learning experience. With a strong presence in several global markets, Babbel continues to empower users by providing them with the tools to educate themselves. As a result, they can achieve their language-learning goals while further expanding their knowledge and skills.
Challenge
Babbel sought to expand its distribution and monetization models in key markets across the DACH region (Austria and Switzerland) to complement its existing organic marketing strategy.
The primary challenge was to drive this growth while also ensuring that the strategy did not negatively impact other areas.
Solution
Mondia addressed Babbel’s challenges through a strategic approach, helping to define and establish telco-based partnerships across the DACH region, and enhancing Babbel’s regional visibility. Mondia implemented tailored offerings optimized for mobile consumers and supported by:
- White Labeled Subscription Portals: Babbel’s promotions were integrated into telco-branded portals, reaching specific customer segments.
- Loyalty Programs: Dedicated loyalty programs targeted telco-based audiences, providing exclusive offers and incentives to drive new subscriptions.
- Seamless Direct Carrier Billing: Mondia enabled seamless billing through mobile phone bills, creating a frictionless user experience and supporting Babbel’s monetization goals.
“Mondia’s seamless integration and innovative solutions made it easy for us to offer our language-learning platform to a wider audience through telco partnerships.”, remarked the Global Strategic Partnerships & Alliances Manager at Babbel.
Results
Mondia’s strategic partnerships empowered Babbel to tap into a new customer base across multiple telecommunication providers in the DACH region, all through a single API connection.
These partnerships have allowed Babble to scale its reach across key markets while ensuring its core offerings remain intact.
Conclusion
In conclusion, the partnership between Babbel and Mondia aims to expand Babbel’s reach across the DACH region. By leveraging Mondia’s expertise in telco-based partnerships, Babbel has been able to access new customer segments while simultaneously preserving the integrity of its core offerings.
The tailored solutions, including telco-branded portals, loyalty programs, direct carrier billing, and customised mobile bundles, allowed Babbel to grow its user base. It also enhanced its visibility in key markets.
This successful collaboration not only lays a strong foundation for further growth but also paves the way for expansion into additional regions.
Check out the solution on the O₂ platform.
Learn More
To learn more about how Mondia can help you revamp your services, email us at [email protected] or visit www.mondia.com.
