The gaming world is evolving fast, and in 2025, we believe that telecom operators will be at the heart of that change.
Once seen as just connectivity providers, telcos are now becoming serious players in digital entertainment. Thanks to their reach, infrastructure, and trusted billing models, operators are uniquely positioned to deliver premium, accessible gaming at scale. And that’s where Mondia comes in.
At Mondia, we’ve spent over 20 years working hand-in-hand with telcos. Today, we’re helping them reimagine what gaming can look like through three powerful strategies:
- A highly curated casual and hypercasual gaming catalogue
- A cloud gaming solution tailored to today’s mobile-first markets
- A scalable game distribution network that enables studios to launch, monetize, and grow- fully integrated with our telco partnerships, billing, and marketing platforms as a cost-effective alternative to traditional games distribution channels.
Let’s break that down.
1. Hypercasual and Casual Games: Small Games, Big Impact
Hypercasual and casual games have become the backbone of mobile gaming, and for good reason. They’re easy to play, instantly engaging, and designed for today’s always-on lifestyles.
These games are built for the way people live today: on the go, in short bursts, and on mobile. According to Statista, the casual games segment is expected to grow by 13.1% in 2025, reaching $19.4 billion. Reports from SensorTower and Rocketbrush also show that hypercasual titles are driving downloads and engagement across the board.
At Mondia, we’ve curated a game portfolio tailored to this trend. Our lineup includes a diverse mix of casual and hypercasual titles, localized for different markets and optimized for telecom distribution. Mondia’s games catalogue has a combined download total of over 4 billion in Google Play, with major titles like Subway Surfers and Jet Pack Joy Ride just to name a few. Securing high-quality proven gaming titles is key to providing a successful casual gaming service.
It’s fun, fast, and frictionless, which is exactly what today’s mobile-first audiences want.
2. Cloud Gaming: Breaking Barriers, Not Budgets
The demand for high-quality, console-style experiences on mobile and web is booming, and cloud gaming is the key to delivering them. No pricey hardware. Just click and play.
We’re seeing major players outside the traditional gaming space jump in.
Take Netflix, for example- once purely a streaming service, it’s now developing over 55 exclusive games for TV and PC (EY, 2023). These titles, including hits like GTA: San Andreas and Stranger Things: 1984, fall under a growing trend: exclusive access through subscription-based models. In 2024 alone, Netflix games were downloaded over 97 million times, showing just how powerful this new content format has become (Sensortower, 2025).
For telcos, cloud gaming is a strategic play. With 5G infrastructure already in place, they’re uniquely positioned to deliver low-latency, high-quality gameplay experiences at scale.
For games studios, this represents a new low-cost revenue stream. Mondia’s cloud gaming solution helps studios unlock incremental revenue streams by reaching users via established and long-standing gaming partnerships with some of the largest Telcos in the EMEA. As it’s a streaming solution, no downloads are needed and likewise no high-cost marketing campaigns to acquire a new game install! It’s a low-friction way to monetise in major markets without app store fees or high CPIs.
At Mondia, we make this transition seamless. Our cloud gaming solution is fully white-label, plug-and-play, and built with telco needs in mind. From monetisation to integration. And it’s not just theoretical, we’re already live on operator platforms today, powering real engagement across the EU.
3. Games / APK Distribution and In-Game Monetisation
Mondia offers game studios a smarter way to distribute APKs directly to users across EMEA, bypassing traditional app stores and their high fees.
Thanks to deep partnerships with leading telecom operators, Mondia connects game developers to over 300 million mobile users through fully branded portals offering direct, seamless downloads without the hassle of sideloading. Our built-in monetization tools, including Direct Carrier Billing and digital wallets, make it easy for users to pay and even easier for developers to scale revenue, at a lower cost per install and with no app store commissions.
It’s a smarter, faster, and more profitable way to scale mobile games, fully integrated into the telecom ecosystem.
Key Trends Shaping Gaming in 2025
Gaming has become a strategic pillar for telcos. Cloud delivery is cutting infrastructure costs while enabling faster time-to-market. Hybrid monetization models (RocketBrush, 2025), combining in-app purchases, ads, and subscriptions are gaining traction for their flexibility and revenue potential.
Mondia is helping bridge the two. Cloud gaming, in particular, is eliminating traditional barriers like hardware costs and storage limits, making premium play accessible to more users than ever.
AI and automation are streamlining game development and driving personalized user experiences, while subscription bundles are becoming central to operator content strategies.
With the global gaming market forecasted to exceed $200 billion by 2025 (EY), telecoms have a once-in-a-generation chance to take the lead.
Why It Matters for Telcos
Gaming isn’t just a new vertical, it’s one of the fastest-growing digital revenue streams available to telecom operators today.
By tapping into this space, telcos can:
- Bundle games with data, broadband, or device plans to drive uptake
- Boost loyalty with exclusive offers that keep customers engaged
- Monetise easily through direct carrier billing for seamless payments
- Attract new users through accessible, mobile-first gaming content
With Mondia, telcos gain turnkey solutions to bring these benefits to life, at speed and at scale.
Mondia’s Vision and Expertise
At Mondia, we understand that innovation is the driving force of success in gaming. We collaborate with telecom operators, publishers, and game developers to deliver flexible, market-ready gaming solutions.
Our games offerings include seamless cloud gaming integration with a regularly updated gaming catalogue of new and Mondia-exclusive mid and hardcore games, unlimited games for casual gamers with heavy download titles of more than 4 billion in Google Play, new studio game licenses from leading brands like Disney, Marvel, Lego, and more.
Our Message to Telecoms
2025 is the year to rethink how telecoms engage with gaming. The future of gaming is here, and it’s telecom-enabled.
Whether you’re aiming to drive revenue, reduce churn, or expand your digital portfolio- gaming is your next growth lever. And Mondia is ready to help you unlock it. Talk to our team today.
To learn more about Mondia’s games offering, see our Gaming page.
Sources
- Sensor Tower. State of Mobile Gaming 2025. (2025).
- Rocket Brush Studio. Mobile Gaming Industry Trends in 2025. (2025).
About the Author
Barry Mark Dubovsky is a digital transformation leader with over 15 years of experience in Media, Telecommunications, and Digital industries. As Chief Digital Officer at Mondia, he drives strategic growth, product innovation, and operational efficiency, connecting over 700 million consumers globally through partnerships with 30+ clients and 100+ digital service providers.
A key focus of Barry’s leadership at Mondia is the expansion of digital entertainment ecosystems, including gaming and subscriptions. He is passionate about leveraging the power of gaming to drive engagement, enhance user experiences, and create new revenue opportunities for partners worldwide. Barry is dedicated to reshaping digital ecosystems and unlocking new opportunities in the fast-growing digital entertainment space.
