Mondia Digital launches mENT: a B2B, multi-content, premium digital entertainment platform

28 February 2022, Dubai, United Arab Emirates, Mondia Digital, a Mondia Group company is proud to launch Mondia Entertainment (mENT), a business-to-business, multi-content, premium digital entertainment platform powered by world-class technology.

mENT is an all-in-one digital experience for companies to offering the best in digital entertainment to their customers. mENT offers a top selection of music, games, video, kids’ content and can include any other digital content type and category. It is multi-device compatible, available via a responsive desktop as well as a mobile web-based platform, with Android and iOS apps being deployed in early 2022. It offers unrivalled versatility in terms of monetisation options, with a choice between various models, including AYCE (all you can eat), pay-per-use and content-specific deals, bundling (daily, weekly, monthly, or annual subscriptions), as well as freemium and try-and-buy options.

Paolo Rizzardini, CEO of Mondia Digital, said: “mENT is a complete content experience, designed to be the simplest, most powerful solution for the world’s leading brands to offer premium digital content for their customers. Product evolution, content offering, partner relationships, and monetisation are all managed by Mondia Digital. This includes UI/UX design, development, hosting, tracking and reporting, content and partners sourcing, licensing, and management. I believe that mENT will shift the digital experience landscape through its user friendliness and flexibility, allowing companies to get closer to their customers through a memorable digital excellence.”

The world’s leading content

Content is key for a successful entertainment experience. Whether it’s the latest blockbusters, exciting short-form videos or the ability to binge watch series’, Mondia’s extensive partnerships offers the world’s best content with the benefit of regional localisation.

mENT also has access to over 50 million music tracks from top labels including Universal, Sony, Warner and BMG. There are also thousands of casual, cloud, Virtual Reality, Augmented Reality and e-sports games on offer from Sega, Square Enix, Ubisoft, Disney and more. The gaming offering has been developed based on top brands, top downloads, and high user-engagement rates. mENT’s all-in-one exciting kid’s entertainment experience for families offers access to a wide library of shows, classic fairy tales, next generation mobile games, fun music videos, dance videos, and creative DIY activities – with new content available daily.

An innovative partnership onboarding ecosystem

Through Mondia Digital’s seamless 3rd Party Integrations process mENT will also, over time add other offerings including fitness, e-reading, podcasts, cooking and much more!

The solution is content-led, which means that clients can select either a single content category such as music or games, which can instantly be deployed or alternatively the full spectrum of content or parts can be selected and implement over a short period of time.

Fully customisable

mENT is a white-label product that is fully customisable to integrate into a client’s brand, including colours, logos and languages, with content categories and other functionality within mENT having the ability to be fully adaptable and updatable.

Designed with the customer in mind

mENT’s advanced user experience design exceeds leading entertainment-industry standards and seamlessly promotes multiple content types. Features such as favourites, search, in-product advertisements, auto load content, content ratings, sharing, and improved communication all increase customer engagement and retention. 


An advanced reporting platform allows brands to learn from user behaviour and needs, and allows Mondia Digital to continuously improve the product through updates that are pushed automatically to the product, resulting in ongoing enhancement to the user experience.

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Mondia Group
Galadhari & Associates Building,
First floor, Dubai Internet City,
Dubai, UAE