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Press Release.

Asiacell Launches LaLiga Xtra Platform

Baghdad, Iraq, March 9th, 2021: Asiacell has signed a new partnership agreement with the Spanish Football League, LaLiga, to launch “LaLiga Xtra Iraq”, a digital platform that provides Asiacell customers with the league’s exclusive news, updates, and videos, to offer football fans an entertaining experience.

The Spanish League is one of the most popular international and European leagues, as it features some of the most talented football stars in the world, and El Clásico matches, where Real Madrid and Barcelona teams face each other. The signed agreement grants Asiacell the right to use LaLiga’s brand name in Iraq.

LaLiga Xtra Iraq is available for Asiacell subscribers at https://xtra.laliga.com/iq

The exclusive LaLiga Xtra connects Iraqi football fans to a world of great entertainment with the latest news, articles, images, and videos of LaLiga for Asiacell subscribers exclusively. Mondia Group, a leading mobile commerce company, has recently been appointed as LaLiga’s global technology and commercial partner and is responsible for the roll out, creation and content aggregation of LaLiga Xtra.

This agreement will provide Asiacell subscribers with exciting and exclusive content that will bring the sports fans closer to the heart of the Spanish league’s action. It will open new opportunities for Iraqi LaLiga fans to be a part of exciting fresh content and initiatives. This partnership with the global sports association, LaLiga, is considered one of its kind in Iraq. Asiacell is proud to be at the forefront of any international partnerships and initiatives aiming to connect Iraqi football fans digitally with the rest of the world.

“Our partnership with LaLiga is in line with our digitalisation strategy servicing our customers with the best internet solutions and services, including our broad offering of entertainment services. LaLiga Xtra will keep sports fan subscribers in Iraq at the lead of the latest Spanish league news and updates. Asiacell is proud to be the leading and first telecommunication company in Iraq to sign a significant partnership with a global sports entertainment association. We are optimistic that our partnership with LaLiga will add to our success, and we are looking forward to a long-term fruitful collaboration ahead.” said Abdulla Hassan, Asiacell’s official spokesperson and integrated marketing communications director.

Speaking about this partnership, Óscar Mayo, LaLiga’s Head of Business, Marketing, and International Development, said: “This is an inspiring partnership for us, as we are always looking to build and entertain communities of football fans through engaging content and new experiences. LaLiga Xtra is a platform that will help us get closer to fans across Iraq and that will show everything Spanish football has to offer. We’re excited to continue building these connections by working with Asiacell.”