CONTENT THAT SHIFTS MARKET BEHAVIOUR
We future-proofed an existing content platform in the UAE and added content new audiences couldn’t resist.
The myWorld platform launched in 2016 in the UAE with very little awareness amongst existing users or the broader market. It offered video-on-demand and games, but lacked standout features and unmissable digital entertainment content.
Detailed analysis showed that myWorld needed a digital entertainment revamp with a touch of glamour. So, we enlisted UAE mega-stars Latifa and Angham to endorse exclusive content. Users could win tickets to concerts and meet the stars in person, all thanks to myWorld. The PR exposure was massive. We followed up by launching the biggest sports platform in the UAE market with major communication and activation events.
The user base increased by 300% and monthly revenue by 30%. Celebrity endorsements and PR activations boosted brand awareness. Great content ensured customer satisfaction and uptake. myWorld continues to be a major hit.